The Factors Affecting Marketing Marketing Essay

The Factors Affecting Marketing Marketing Essay Marketing is the activity and set of processes for creating, communicating, delivering and exchanging offerings which have value for customers, clients and partners. It is defined as the process of determining the needs and wants of consumers and being able to deliver products that satisfy those needs and wants. Marketing includes all activities that are necessary to move a product from the producer to the consumer, an example of marketing is window displays in travel agencies. Thomas Cook changes their window displays quite often as they have many holiday deals to attract their customers, displays have catchy slogans to invite them to find out more about that holiday and reasonable prices including a packaged holiday. The function of marketing is deciding as a whole what services and products the customer will want and what ways they will be delivered to the customer. It also helps a company to identify successful products for the marketplace and then promote them by separating them from similar products. There are seven main functions of marketing; distribution, selling, financing, market information management, pricing, product and service management and promotion. There are different aims of marketing; to increase awareness of the product or service, to increase market share, to research customer needs, to communicate with different customers and to solve any problems which involves affecting the process of marketing. Marketing mix is different elements of a products marketing plan which an organisation uses to meet their customers needs, this is also known as the four Ps; Product, Price, Place and Promotion. Product refers to physical products and services, the following are some examples of product decisions; brand name, styling, packaging, quality and repairs. Some examples of pricing decisions include; seasonal pricing, price flexibility, price discrimination and cash payment discounts. Distribution which refers to the place is all about getting the products to the customer, here are some examples of distribution decisions; order processing, transportation, distribution centres and channels and inventory management. Promotion represents the various aspects of marketing, its goals is to generate a positive customer response by following decisions which include; sales promotions, advertising, personal selling and public relations and publicity. An example of marketing mix is a new company who is starting up their own company is trying to spend more money on promotion in order to get themselves known, whereas at the same time an established business will need to monitor its prices and if needed they will make changes. Market segmentation is the process of defining a large market into clear segments by having similar wants, needs and characteristics; it has an objective to design a marketing mix which matches the expectations of customers. Market segmentation can be done in different ways using a combination of methods which include; demographic segmentation, socio-economic segmentation, geographic segmentation and psychographic segmentation. Demographic segmentation is separating your consumers to advertise the groups separately according to gender for example developing holidays for women, age for example designing holidays to meet the needs of the 18 to 30 age group and people over 55, and ethnic grouping. Whereas socio-economic segmentation is based only on occupation which is then advertised by the media to target people in an area. Geographic segmentation is collecting information according to the location of the customer so they know where there products are being sold which increases advert ising, an example of this is people living in a particular postcode area could be sent a holiday brochure. Whereas psychographic segmentation categorises there consumers according to motivation, lifestyle and personality types and this can be done by introducing new activity holidays. Marketing communication methods is part of the marketing mix which extends to all the areas of the organisation; this means the same marketing message can be presented in all areas of marketing through branding to customers and target audience. Marketing communication mechanisms, such as print, radio, television advertising, publicity and online advertising help promote a companys products and services. Using different methods of marketing communication allows the company to reach the widest audience. An example of marketing communication is tour operators such as Thomas Cook who advertise their holidays on-line followed by pictures, prices and activities they include within a destination and they advertise on shop windows to attract more customers to book a holiday within them. Thomas Cook also appears as a pop up if a person is on another website like Facebook in order to sell themselves and make them known. P2/M1: There are a variety of factors which influence marketing in the travel and tourism industry, this includes the negative and positive factors which have influenced the marketing decisions. On the next few pages I am going to explain the effect of all the factors and include examples in my answers from travel and tourism companies. Company Ethos is a companys defined set of beliefs and values which can be articulated in a mission statement, these statements are then advertised on websites and in an office reception area. They are very important as it tells customers what to expect as a product and gives an idea to employees about what the company wants to accomplish. Social responsibility is an organizations management heading towards the interests of the society in which it operates. Corporate social responsibility (CSR) is the commitment by a business in order to behave ethically and continue to contribute to economic development while improving the quality life of the workforce. Companies which meet their criteria can be listed which specifies to stakeholders that the company has suitable polices for CSR. A CSR strategy is all about managing the way a business deals with issues such as gender and supervising foreign workers, it helps ensure that a business has positive impact on people as well as the environ ment wherever it operates. The first example of company Ethos is the mission statement of the airline Easyjet which reads to provide our customers with safe and good value. To offer a consistent and reliable product and fares, appealing to leisure and business markets on a range of European routes. http://www.slideshare.net/esteewu/easyjet-presentation My second example is Thomas Cooks stock exchange overall price in December 2012 is  £48 and the change is 2.13%.http://www.lse.co.uk/shareprice.asp?shareprice=TCG My third example is British Airways objectives and strategies; they want to become the worlds leading global premium airline and to focus on customer service to help them create a sustainable future for their business. www.britishairways.com/cms/global/microsites/ba_reports0910/our_business/strategy2.html Consumer protection consists of laws and organizations which are designed to ensure the rights of consumers as well as truthful information in the marketplace. The laws are designed to prevent businesses who engage in fraud from gaining an advantage over competitors, they are a form of government regulation which aim to protect the rights of consumers. Consumer protection ensures that products purchased by consumers are safe to use, will meet all standards, that consumers have adequate  information  to make safe purchase and that marketers are prevented from using false methods to sell their products. An example of a consumer protection is the Data Protection Act 1998 which gave individuals a right of access to personal data, this is often collected when a person completes the purchase of a service or good from a company which consists of bank, contact details and any other important information. Personal data must be kept secure and up-to-date; this data can be held either on a computer or in paper files. http://en.wikipedia.org/wiki/Consumer_protection_laws My first example is First Choice which is a tour operator who has regulations to protect the travelling public; they are protected by Air Travel Organisers Licence (ATOL). This will not allow customers to lose their money or become stranded. http://www.firstchoice.co.uk/about-us/who-we-are/ My second example is British Airways and its Data Protection Act; they treat all their information as confidential so therefore they protect every customers privacy. All personal information will not be passed onto third parties. http://www.bavirtual.co.uk/administration/privacy My third example is Thomas Cooks codes of practice to the Criminal Records Bureau; they treat all applicants fairly but however to assess applicants for positions of trust. http://www.thomascook.com/thomas-cook-careers/ Standards of practice are an alternative term for code of professional responsibility, an example of this is codes of practice; these are written guidelines issued by a professional association to its members in order to help them obey with its ethical standards. The British Code of Advertising is legal and honest, they value the principles, and they are prepared looking at responsibility within the society and the consumers and are also connected with the Advertising Standards Authority (ASA) who receives responses about rules on advertising. The ASA work includes acting on complaints and checking the media to take action against harmful or offensive advertisements. Their mission is to; be more effective with business and consumers, be an effective part of the response to social issues which are affected by advertising and making a success of regulating online advertisements. ASA is an independent body who checks samples of advertisements and work to publish standards of service so therefore they are committed to; resolve complaints without any delays, to deliver a high quality service, to be open about their procedures and the decisions in which they make, meet all their customers needs and respect the advertising industry and members of the public. My first example is tour operators such as Virgin Holidays who are subject to legislation in order to ensure the health and safety of their customers on their holiday. My second example is Ryanairs display advertising which is one of the most effective media formats achieving 82% of messages among the different passengers and overhead locker advertising is visible throughout the flight. http://www.ryanair.com/en/advertise My third example is First Choice sales promotion on their voucher codes which gives a boost to customers especially as they can get discount on their next holiday and money off on summer and winter flights. http://www.vouchercodes.co.uk/firstchoice.co.uk Political, economic, social and technological are factors that influence businesses, this is described as PEST analysis because the factors involved are categorized into four. PEST analysis helps an organisation to take note of external factors which are affecting its business; they help with the SWOT analysis which identifies threats and opportunities. SWOT analysis evaluates internal factors such as strenghts and weaknesses and internal factors such as opportunities and threats which influences the marketing. Political factors are related to government policy and administrative practices that can have an effect on something, these factors must be taken into account when considering a political change. These changes could involve employment laws which companies must therefore have respect for. Political  factors are how a  government  interferes in the economy, it include areas such as  tax policy,  labour law,  environmental law,  trade restrictions,  tariffs, and political stability. Political factors may also include goods and services which the government wants to provide and those that the government does not want to provide; www.puremoneymaking.et/pages/strategy_building/mission-vision/elements-of-pest.aspx therefore the governments have great influence on the  health,  education, and infrastructure  of a nation. International relations are an example of a political factor which is the relationship between countries, including the roles of states, organisations and corporations. It is the branch of political science that is concerned with the foreign affairs of and relations among nations, peoples and states. My first example is all tour operators have to be very careful of political incidents especially in all the different destinations they sell to their customers. My second example is the Foreign and Commonwealth Office (FCO) who gives up-to-date information on all safety techniques in the countries located all over the world. My third example is tour operators who can get all their passengers back home if something happens abroad such as an incident and so therefore they make sure that they will be safe out there with given advice. Economic factors are the resources that can influence a person on their everyday life and is the distribution of services and materials. Economic factors include economic growth,  interest rates,  exchange rates  and the  inflation rate; these factors have major impacts on how businesses operate and how they make decisions. www.puremoneymaking.et/pages/strategy_building/mission-vision/elements-of-pest.aspx An example of an economic factor is interest rates, it is the amount charged as a percentage by a lender to a borrower for the use of assets which can include cash and consumer goods. Interest rates  are typically  noted on an annual basis, known as the  annual percentage rate  (APR). Interest rates is charged or paid for the use of money, it is calculated by dividing the amount of interest by the amount of principal however the rates can change according to the result of inflation. Central banks generally tend to reduce interest rates when they wish to increase inv estment in the countrys economy; they are taken into account especially when dealing with variables like inflation, investment and unemployment. My first example is passengers travelling on different airlines have to pay air passenger duty only if their aircraft carries chargeable passengers. http://www.nibusinessinfo.co.uk/content/when-you-must-pay-air-passenger-duty My second example is interest rates in the Bank of England which holds interest rates at 0.5%; the reason they set interest rates is to keep the inflation as low as possible to preserve the value of money. http://www.bankofengland.co.uk/Pages/home.aspx My third example is exchange rates which affect a tour operators pricing strategy, this is because it can increase or lower the price of a product in store or abroad and prices of products from competitors can change. http://www.tutor2u.net/business/gcse/external_environment_economic_exchange_rates.htm Social factors are the facts that influence individuals personality, lifestyle and attitudes which include; the cultural aspects, health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety. Trends in social factors affect the demand for a companys products and how that company operates. www.puremoneymaking.et/pages/strategy_building/mission-vision/elements-of-pest.aspx An example of a social factor is ageing population, this occurs when the median age of a country or region increases due to a rise in life expectancy and declining birth rates. Population aging is a shift in the distribution of a countrys population towards older ages, this is usually reflected in an increase in the populations mean and  median ages, a decline in the proportion of the population composed of children, and a rise in the proportion of the population that is elderly. Population ageing is widespread across the world and is most  advanced  in the most highly developed countries. http://coolgeography.co.uk/A-Level/AQA/Year%2012/Population/Population%20change/managing%20pop%20change%20new.htm My first example is ageing population in Japan; the elderly population which includes people over the age of 65 years hit a record of 22million. http://news.bbc.co.uk/1/hi/world/asia-pacific/1083097.stm My second example is the media which has a social influence on different cultures especially in America where media such as TV, magazines, movies and news media reflects and creates the culture. http://www.cliffsnotes.com/study_guide/The-Role-and-Influence-of-Mass-Media.topicArticleId-26957,articleId-26946.html My second example is holiday bookings to Madame Tussauds where you have the chance to see celebrity wax figures, the way these celebrities are made are amazing as they look real when you see them face to face. http://www.madametussauds.com/ Technological factors are influences which have an impact on how an organisation operates that are related to the equipment which is used within the organizations environment. The factors include technological aspects such as  RD  activity,  automation, technology incentives and the rate of  technological change. They can determine barriers to entry, minimum production level and influence  outsourcing  decisions and these technological shifts can affect costs, quality, and also lead to  innovation. www.puremoneymaking.et/pages/strategy_building/mission-vision/elements-of-pest.aspx An example of a technological factor is the internet which has changed the way customers book their holidays, on-line booking systems are used a great number of times by people for booking holidays as well as hotel accommodation and transport. Travel agents and tour operators are making use of new technologies now and again in order to market their services and products; this allows different companies to market via the internet. Technology has also changed the way that firms market their products, prices, places and promotions. My first example is the internet where now every customer prefers online booking for their holiday, this has affected travel agencies as they receive fewer customers to help book a holiday. My second example is Heathrow Airport and its self check-in scheme where the customer uses a computer to choose their seat and print out their boarding card and then take their baggage to the bag-drop facility. http://www.heathrowairport.com/heathrow-airport-guide/checking-in#selfservice My third example is new technology being brought out which is a good thing as it is benefitting each and every customer to carry out advertising via other companies as well as their websites. Environmental factors are a restricted element in the physical, cultural, demographic, economic, political, regulatory and technological environment which affects the survival, operations and growth of an organization. www.slideshare.net/Karvee/environmental-factors-business Environmental factors include ecological and environmental aspects such as weather and climate which may affect industries such as tourism, farming and insurance. Therefore growing awareness of the impacts of climate change is affecting how companies operate and the products which they offer. www.puremoneymaking.et/pages/strategy_building/mission-vision/elements-of-pest.aspxAn example of environmental factors is global warming which is an average increase in the temperature of the atmosphere near the Earths surface contributing to changes in global climate patterns. Global warming is often referred to the warming which can occur as a result of increased emissions of greenhouse gases from human activities. Another example of an environmental factor is natural disasters, this includes; earthquakes, avalanches, hurricanes, floods, mudslides, tornadoes, tsunamis and volcanic eruptions. My first example is global warming which is a rise in temperature of the earths atmosphere and it can be good but if the thermal blanket gets thicker too much heat is kept therefore it is bad. http://news.bbc.co.uk/cbbcnews/hi/find_out/guides/world/global_warming/newsid_1575000/1575457.stm My second example is natural disasters which includes; floods, hurricanes, earthquakes, tornadoes and tsunamis and most of the times they are unexpected and overwhelming. http://www.apa.org/topics/disasters/index.aspx My third example is Boris bikes which are bicycles named after Boris Johnson who is the mayor of London and the prices are as follows; 24 hours costs  £2, 7 days will cost  £10 and annual costs  £90. If the bike is damaged the charge will be up to  £300, late return charge will be  £150 and non return ch arge is  £300. http://www.tfl.gov.uk/roadusers/cycling/14811.aspx All the factors which are mentioned above influences decisions on marketing which means companies may have to come to a conclusion to change their old products, change their prices, advertise new campaigns and make changes to marketing communications. Price and  competition  represent two of the strongest influences on marketing strategy which are classed as internal and external influences. For example, small businesses require direct short-term profits; therefore the marketing strategy introduces a high-performing product to a niche segment of the market before competitors. The business then generates as much profit as possible until competitors introduce a cheaper product and then it moves to launch a new product in a new market. http://smallbusiness.chron.com/influences-marketing-strategy-43431.html

Creatine and Androstenedione: Myth vs. Reality :: Steroids

Creatine and Androstenedione: Myth vs. Reality What if there was a drug you could take that guaranteed increased energy and strength? Not only that, but it came in an easy-to-swallow capsule, it could safely and naturally increase your level of testosterone, (the most potent of muscle building hormones), and it would be perfectly legal to buy and relatively inexpensive. The sellers of creatine and androstenedione (pronounced androe-steen-die-own) make these sorts of claims although there are no long-term studies of the effectiveness or safety of these drugs. Nevertheless, retailers can’t keep them on the shelves. Their popularity has been aided by high profile athletes. Both drugs are chemicals naturally produced in the body and found in minute amounts in food, mostly red meat. But that is where the similarities end. Creatine For many years, the world’s foremost studies of creatine and its effect on athletic performance were carried out in secrecy by communist Eastern-bloc countries. But after the fall of Communism, the training and experimental drugs used on Soviet and East German Olympic athletes was revealed. Aside from exposing the truth about illegal anabolic steroid use, there was the discovery of a "vitamin" called creatine, which was quickly introduced to the U.S. and marketed as an ergogenic, or energy-enhancing supplement. Creatine was not a vitamin, however, but a synthesized blend of certain amino acids, which are the building blocks of proteins. The benefit creatine provides is increased energy for quick, anaerobic bursts of activity, such as are required in weightlifting. Athletes taking creatine can do more repetitions and sets of exercises than they could without it. Essentially, it speeds up the process of adding strength and size to the muscles by intensifying the workout. It has been compared to the way a marathon runner might saturate his muscles with carbohydrates before a race to provide endurance except that creatine strictly helps in anaerobic activities like muscle contractions. Creatine is made in small amounts by the body, and aids a substance called adenosine triphosphate (ATP), which controls all types of muscle contractions, from bench pressing 400 pounds to blinking an eye. To contract a muscle, the ATP molecule releases one of the three phosphate groups. Creatine comes into play by attaching to the free-floating phosphate and reforming into ATP. Thus, energy is provided until the creatine in the muscle is depleted. Thus, the effect of a creatine supplement is to provide the muscles with more creatine than the body can produce on its own and thus increase energy. Creatine and Androstenedione: Myth vs. Reality :: Steroids Creatine and Androstenedione: Myth vs. Reality What if there was a drug you could take that guaranteed increased energy and strength? Not only that, but it came in an easy-to-swallow capsule, it could safely and naturally increase your level of testosterone, (the most potent of muscle building hormones), and it would be perfectly legal to buy and relatively inexpensive. The sellers of creatine and androstenedione (pronounced androe-steen-die-own) make these sorts of claims although there are no long-term studies of the effectiveness or safety of these drugs. Nevertheless, retailers can’t keep them on the shelves. Their popularity has been aided by high profile athletes. Both drugs are chemicals naturally produced in the body and found in minute amounts in food, mostly red meat. But that is where the similarities end. Creatine For many years, the world’s foremost studies of creatine and its effect on athletic performance were carried out in secrecy by communist Eastern-bloc countries. But after the fall of Communism, the training and experimental drugs used on Soviet and East German Olympic athletes was revealed. Aside from exposing the truth about illegal anabolic steroid use, there was the discovery of a "vitamin" called creatine, which was quickly introduced to the U.S. and marketed as an ergogenic, or energy-enhancing supplement. Creatine was not a vitamin, however, but a synthesized blend of certain amino acids, which are the building blocks of proteins. The benefit creatine provides is increased energy for quick, anaerobic bursts of activity, such as are required in weightlifting. Athletes taking creatine can do more repetitions and sets of exercises than they could without it. Essentially, it speeds up the process of adding strength and size to the muscles by intensifying the workout. It has been compared to the way a marathon runner might saturate his muscles with carbohydrates before a race to provide endurance except that creatine strictly helps in anaerobic activities like muscle contractions. Creatine is made in small amounts by the body, and aids a substance called adenosine triphosphate (ATP), which controls all types of muscle contractions, from bench pressing 400 pounds to blinking an eye. To contract a muscle, the ATP molecule releases one of the three phosphate groups. Creatine comes into play by attaching to the free-floating phosphate and reforming into ATP. Thus, energy is provided until the creatine in the muscle is depleted. Thus, the effect of a creatine supplement is to provide the muscles with more creatine than the body can produce on its own and thus increase energy.

Principles of Management Essay

â€Å"The managers role is critical to helping facilitate the establishment of effective peer review structures and processes. † GEORGE, V. , & HAAG-HEITMAN, B. (2011). Without a responsible and effective manager there wouldn’t be a huge camaraderie in the work place environment. A manager is an inspiration for work ethic and helps others be motivated to strive for the best. Managers also delegate the work load and make sure the employees stay on task and accomplish their tasks in a safe and timely manner. The manager needs to be the motivator to get things completed so that the business is ran smoothly. Managers do have an advantage because they really don’t have to motivate someone but being a leader you have to know different techniques to getting things done in a fun or motivating way so they have to have a good imagination or be great at thinking outside the box. The manager also needs to make sure he/she has things organized so that things can be accessed easily or even dealt with easily rather than being constantly confused. Communication and organization go hand in hand for managers. Three traits that are important to have to be an effective manager would be communication motivation and organization. Communication because if they can’t go out of the way to talk to their employees then things will get a bit confusing and will cause issues in the work place. Motivation because without a motivator there’s no push to get things done since there’s little inspiration. Organization because you need to have your ducks in a row to make sure things are done correctly and in the right fashion. Otherwise, without these three traits, being a manager would be quite hard. Many things are needed to be able to talk to your employees and explain what needs to be done as well as giving them the push to get it done correctly. When you have all your â€Å"ducks† or ideas in a row it helps you make better decisions and get things done in a faster fashion. Having everything where they are supposed to be makes everything that much easier to access. For instance if there is a problem with a manager and an employee regarding how long a lunch break is, then if you know where the hand book is you can grab it and tell them exactly how long as well as telling the employee the reasons why as well. Not to mention if you have everything organized and done as well then you won’t be bombarded with this argument so you can have complete focus on it. Organizational habits make the work place less stressful which helps with making good decisions. The four functions of management are planning, organizing, directing, and controlling. Many different things are thought out and gone through in order to really grasp the order to manage properly. Some people can do this on the whim of their day but others have to go thru the process to make sure everything is done correctly step by step. Planning is the first step because it gets the core information out like the who what where when why and how of things. Then you have to organize your information to really look at what needs to be handled and what to tackle first. Once things are in place and you know your next moves you then the manager sets out to do his job and points others into the right direction. Managers know what they can and can’t do and how much money they have to play with in order to get it done. When this is done correctly managers can use this tactical advantage with many things like learning what the economy is wanting to get it out on the market to even selling them something promising that will be the next big thing. To perform the four managerial tasks efficiently and effectively, organizations group or differentiate their managers in two main ways – by level in hierarchy and by type of skill. † (Jones, G. , & George, J. 2011) Managers have to be head strong and know what needs to be accomplished. A manager is an inspiration for work ethic and helps others be motivated to strive for the best. Managers also delegate the work load and make sure the employees stay on task and accomplish their tasks in a safe and timely manner.

A Brief Guide to the Sociology of Globalization

The sociology of globalization is a subfield within sociology that focuses on understanding the structures, institutions, groups, relationships, ideologies, trends, and patterns that are particular to a globalized world. Sociologists whose research lies within this subfield focus on how the process of globalization has shifted or changed pre-existing elements of society, new elements of society that may have evolved in response to globalization, and the social, economic, political, cultural, and environmental implications of the process. The sociology of globalization contains the study of economic, political, and cultural globalization, and importantly, examines the interplay of all three aspects, as they are all mutually dependent on one another. When sociologists focus on the economic aspects of globalization, they examine how the capitalist economy has evolved from a pre-globalization state. They research legal changes in the regulations of production, finance, and trade that either facilitated or are responses to the globalization of the economy; how the processes and relations of production are different in a globalized economy; how conditions and experiences of labor, and the value of labor, are particular to a globalized economy; how globalization changes patterns of consumption and distribution; and what may or may not be particular to the business enterprises that operate in a global economy. Sociologists have found that the deregulation of the economy that allowed for its globalization have led to a rise in insecure, low-wage, and unsafe work around the world, and that corporations have amassed unprecedented levels of wealth during capitalism’s global epoch. To learn more about economic globalization, see the work of William I. Robinson, Richard P. Appelbaum, Leslie Salzinger, Molly Talcott, Pun Ngai, and Yen Le Espiritu, among others. When studying political globalization, sociologists focus on understanding what has changed or is new about political institutions, actors, forms of government and governance, the practice of popular politics, modes of political engagement, and the relationships between them in a global context. Political globalization is intimately connected to economic globalization, as it is within the political realm that decisions about how to globalize and run the economy were and are made. Sociologists have found that the global era has wrought entirely new forms of governance that are global in scope (the transnational state), made up of organizations of heads of state or high-level representatives from many nations who determine the rules for global society. Some have focused their research on the implications of globalization for popular political movements, and have illuminated the role of digital technology in facilitating globalized political and social movements that reflect shared idea s, values, and goals of people all over the world (like the Occupy movement, for example). Many sociologists carve a distinction between â€Å"globalization from above,† which is globalization determined by the leaders of transnational corporations and the transnational state, versus â€Å"globalization from below,† a democratic form of globalization called for by popular movements. To learn more about political globalization, see the work of Josef I. Conti, Vandana Shiva, William F. Fisher, Thomas Ponniah, and William I. Robinson, among others. Cultural globalization is a phenomenon connected to both economic and political globalization. It refers to the export, import, sharing, repurposing and adapting of values, ideas, norms, common sense, lifestyles, language, behaviors, and practices on a global scale. Sociologists have found that cultural globalization occurs via the global trade in consumer goods, which spreads lifestyle trends, popular media like film, television, music, art, and material shared online; through the implementation of forms of governance borrowed from other regions that reshape everyday life and social patterns; the spread of styles of conducting business and of working; and from the travel of people from place to place. Technological innovation has a great impact on cultural globalization, as recent advances in travel, media production, and communication technology have brought wide-scale cultural shifts across the world. To learn more about cultural globalization, see the work of George Yà ºdice, Mike Featherstone, Pun Ngai, Hung Cam Thai, and Nita Mathur.